Tin Can Tourists
1700 General Motors Rd., Milford, Michigan 48380
Social media is about connecting people and providing the tools necessary to have a conversation. That global conversation is an extremely powerful platform for spreading information and awareness about social causes and issues. That’s one of the reasons charities can benefit so greatly from being active on social media channels. But you can also do a lot to help your favorite charity or causes you are passionate about through social media.
Below is a list of 10 ways you can use social media to show your support for issues that are important to you. If you can think of any other ways to help charities via social web tools, please add them in the comments. If you’d like to retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways.
1. Write a Blog Post
Blogging is one of the easiest ways you can help a charity or cause you feel passionate about. Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. By writing about issues you’re passionate about, you’re helping to spread awareness among your social circle. Because your friends or readers already trust you, what you say is influential.
Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest, Kiva, Healthy Child, Healthy World, Environmental Working Group, and Water for People. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You can read about the results here.
You should also consider taking part in Blog Action Day, a once a year event in which thousands of blogs pledge to write at least one post about a specific social cause (last year it was fighting poverty). Blog Action Day will be on October 15 this year.
2. Share Stories with Friends
Another way to spread awareness among your social graph is to share links to blog posts and news articles via sites like Twitter, Facebook, Delicious, Digg, and even through email. Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network.
You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about.
3. Follow Charities on Social Networks
In addition to sharing links to articles about issues you come across, you should also follow charities you support on the social networks where they are active. By increasing the size of their social graph, you’re increasing the size of their reach. When your charities tweet or post information about a campaign or a cause, statistics or a link to a good article, consider retweeting that post on Twitter, liking it on Facebook, or blogging about it.
Following charities on social media sites is a great way to keep in the loop and get updates, and it’s a great way to help the charity increase its reach by spreading information to your friends and followers.
You can follow the Summer of Social Good Charities:
4. Support Causes on Awareness Hubs
Another way you can show your support for the charities you care about is to rally around them on awareness hubs like Change.org, Care2, or the Facebook Causes application. These are social networks or applications specifically built with non-profits in mind. They offer special tools and opportunities for charities to spread awareness of issues, take action, and raise money.
It’s important to follow and support organizations on these sites because they’re another point of access for you to gather information about a charity or cause, and because by supporting your charity you’ll be increasing their overall reach. The more people they have following them and receiving their updates, the greater the chance that information they put out will spread virally.
5. Find Volunteer Opportunities
Using social media online can help connect you with volunteer opportunities offline, and according to web analytics firm Compete, traffic to volunteering sites is actually up sharply in 2009. Two of the biggest sites for locating volunteer opportunities are VolunteerMatch, which has almost 60,000 opportunities listed, and Idealist.org, which also lists paying jobs in the non-profit sector, in addition to maintaining databases of both volunteer jobs and willing volunteers.
For those who are interested in helping out when volunteers are urgently needed in crisis situations, check out HelpInDisaster.org, a site which helps register and educate those who want to help during disasters so that local resources are not tied up directing the calls of eager volunteers. Teenagers, meanwhile, should check out DoSomething.org, a site targeted at young adults seeking volunteer opportunities in their communities.
6. Embed a Widget on Your Site
Many charities offer embeddable widgets or badges that you can use on your social networking profiles or blogs to show your support. These badges generally serve one of two purposes (or both). They raise awareness of an issue and offer up a link or links to additional information. And very often they are used to raise money.
Mashable’s Summer of Social Good campaign, for example, has a widget that does both. The embeddable widget, which was custom built using Sprout (the creators of ChipIn), can both collect funds and offer information about the four charities the campaign supports.
7. Organize a Tweetup
You can use online social media tools to organize offline events, which are a great way to gather together like-minded people to raise awareness, raise money, or just discuss an issue that’s important to you. Getting people together offline to learn about an important issue can really kick start the conversation and make supporting the cause seem more real.
8. Express Yourself Using Video
As mentioned, blog posts are great, but a picture really says a thousand words. The web has become a lot more visual in recent years and there are now a large number of social tools to help you express yourself using video. When you record a video plea or call to action about your issue or charity, you can make your message sound more authentic and real. You can use sites like 12seconds.tv, Vimeo, and YouTube to easily record and spread your video message.
Last week, the Summer of Social Good campaign encouraged people to use video to show support for charity. The #12forGood campaign challenged people to submit a 12 second video of themselves doing something for the Summer of Social Good. That could be anything, from singing a song to reciting a poem to just dancing around like a maniac — the idea was to use the power of video to spread awareness about the campaign and the charities it supports.
9. Sign or Start a Petition
There aren’t many more powerful ways to support a cause than to sign your name to a petition. Petitions spread awareness and, when successfully carried out, can demonstrate massive support for an issue. By making petitions viral, the social web has arguably made them even more powerful tools for social change. There are a large number of petition creation and hosting web sites out there. One of the biggest is The Petition Site, which is operated by the social awareness network Care2, or PetitionOnline.com, which has collected more than 79 million signatures over the years.
Petitions are extremely powerful, because they can strike a chord, spread virally, and serve as a visual demonstration of the support that an issue has gathered. Social media fans will want to check out a fairly new option for creating and spreading petitions: Twitition, an application that allows people to create, spread, and sign petitions via Twitter.
10. Organize an Online Event
Social media is a great way to organize offline, but you can also use online tools to organize effective online events. That can mean free form fund raising drives, like the Twitter-and-blog-powered campaign to raise money for a crisis center in Illinois last month that took in over $130,000 in just two weeks. Or it could mean an organized “tweet-a-thon” like the ones run by the 12for12k group, which aims to raise $12,000 each month for a different charity.
In March, 12for12k ran a 12-hour tweet-a-thon, in which any donation of at least $12 over a 12 hour period gained the person donating an entry into a drawing for prizes like an iPod Touch or a Nintendo Wii Fit. Last month, 12for12k took a different approach to an online event by holding a more ambitious 24-hour live video-a-thon, which included video interviews, music and sketch comedy performances, call-ins, and drawings for a large number of prizes given out to anyone who donated $12 or more.
Bonus: Think Outside the Box
Social media provides almost limitless opportunity for being creative. You can think outside the box to come up with all sorts of innovative ways to raise money or awareness for a charity or cause. When Drew Olanoff was diagnosed with cancer, for example, he created Blame Drew’s Cancer, a campaign that encourages people to blow off steam by blaming his cancer for bad things in their lives using the Twitter hashtag #BlameDrewsCancer. Over 16,000 things have been blamed on Drew’s cancer, and he intends to find sponsors to turn those tweets into donations to LIVESTRONG once he beats the disease.
Or check out Nathan Winters, who is biking across the United States and documenting the entire trip using social media tools, in order to raise money and awareness for The Nature Conservancy.
The number of innovative things you can do using social media to support a charity or spread information about an issue is nearly endless. Can you think of any others? Please share them in the comments.
Special thanks to VPS.net
A special thanks to VPS.net, who are donating $100 to the Summer of Social Good for every signup they receive this week.
Sign up at VPS.net and use the coupon code “SOSG”to receive 3 Months of FREE hosting on top of your purchased term. VPS.net honors a 30 day no questions asked money back guarantee so there’s no risk.
About the “10 Ways” Series
The “10 Ways” Series was originated by Max Gladwell. This is the second simultaneous blog post in the series. The first ran on more than 80 blogs, including Mashable. Among other things, it is a social media experiment and the exploration of a new content distribution model. You can follow Max Gladwell on Twitter.
This content was originally written by Mashable’s Josh Catone.
Red Barns Spectacular – Gilmore Car Museum – Hickory Corners, Michigan – Saturday, August 1, 2009 – Registration material will be available at www.GilmoreCarMuseum.org later in 2009. If you have questions about the event or availability of registration forms, please contact the Museum at 269-671-5089
There is also a vintage boat show component to this – for more information:
Enchanted Encampment, a TCT rally review
July 2 ’09, we checked in with the office, parked our Silver Streak, towed by our ‘67 F-,250, set up all the 1960’s décor and the lava lamp then checked on who else had arrived. There were two other trailers from Arizona set up and four more rolled in before the 6:30 meet and greet. Kenny went home to hook up and tow out 1957 shinny Mobile Scout and he had that set up for viewing, in no time.
Around 6 PM, I started to pull out the frozen margarita buckets, limes, chips and salsa. The club house was cool inside compared to the 90 degrees outside, so everyone enjoyed a refreshing adult beverages while introducing ourselves. Kenny and I found time afterwards to enjoy the pool and hot tub before calling it a night around 10.
July 3, the morning weather was dry, but humid after our midnight rain shower. I spruce up the trailers, getting them ready for open house while Kenny greeted our newly arrived guest. Trailer tour was organized with everyone sharing details and stories about their acquisition and fix up. We toured all the 14 trailers, and then socialized with campers and visitors. Pot luck time arrived and everyone brought into the club house, great dishes that we munched down. The weather looked a little threatening as we keep our fingers crossed that it would blow over and we could have our outdoor movie. While waiting for dusk, I gave away about 12 door prizes with the grand price an outdoor recliner going to our first timer campers from Pine, Arizona. As luck would have it, the storm blew away and we watched the old Elvis classic: Jail House Rock under the stars, on a 16‘ screen.
July 4-Independence day, the weather was good so many campers decided to go explore our area. Late in the afternoon, Dj Dennis from A+ Productions, and independent Film producer, showed up interviewed everyone for a possiable future production, they have in the works. After that we started our 5:30 dinner, and everyone loved the bar b q chicken, beans, rolls, slaw and two sheet cakes we ate for desert. Along with our TCT campers, dinner was attended by the monthly campers of the park, a Western gun fighter, craft people, Vickie the park owner and her staff. After dinner Beverly, showed us her trailer earrings and greeting cards she had for sale. We cleaned up the kitchen and headed over to Don and Kathy’s trailer for some guitar playing, story telling and sing along time. Quiet time came to quickly so we called it a night, thinking about the new friends and good times we have had.
July 5, we woke up early, so did, Roy, Tom and Barbara and we headed for the kitchen to cook sausage and flip pancakes for everyone. Think we made about 80 pancakes or more; feed everyone that showed up. After breakfast, I went around and said good by to new and old friends, that were packing up and heading home. We hooked up too, thanked the Vickie for having us, and headed home until next time we get out our long Silver Steak.
I think for my first Tin Can Tourist rally, it was a good start. The turn out was light, perhaps the 4th is not a good weekend, or bad advertising on my part, or we need a fresh location, but we had a low key no stress, went as planned rally. What did I learn ? Well, it is possible to have a rally with no Shasta trailers, and four Silver Streaks, and that it might not rain as predicted. I am thankful for the good friends and members of our local club that supported this event and my husband that is always ready to go camping. Thanks to everyone that attended and I hope next year we have a Shasta or two also attending the Enchanted Encampment II Rally.
TCT SW Rep
1975 Silver Streak & 1957 Mobile Scout
Tin Can Tourists have a new advertiser on the site: www.silvertrailer.com - Trailer Design and Trailer Jewelry
Check out this site – ” Campy Classics – a site for Vintage Camper Enthusiats”