We put our website on a diet and removed lots of plugins and distractions for a cleaner, faster and easier to use website. We implemented caching of the static pages and they come at you much faster.
The results are amazing!
We’ve taken the aver page from 7 seconds to load and now it is loading in 2 seconds.
We’ve reduced our bounce rate from 60% to just 10%.
What does all these mean to our members? It means that they are finding it easier to use and less frustrating. In the first week, the number of pages a member would look at was up 100%.